Sports Fuel implements standard Internet security measures to protect your sensitive information. Your order is encrypted with Secure Socket Layer (SSL) technology, stored behind a network firewall, and is accessible only to a limited number of people, who are required to keep the information confidential.
WHAT INFORMATION DO WE COLLECT ABOUT YOU?
You can visit our Website, read articles and other materials, browse products and check on offerings without giving us any personally identifiable information. However, in order to provide users and subscribers with the most efficient and enhanced personalized service and attention, we may request information about you in certain circumstances and collect certain information automatically. For the convenience of all of our customers and to better serve you, we create and maintain a customer account that includes all the collected personal information we may have with respect to an individual. Nevertheless, you can update or correct your contact information or change your preferences about receiving offers and information from us at any time.
INFORMATION YOU VOLUNTEER
We collect personally identifiable information that you volunteer to us (such as your name, mailing address, e-mail address, phone number), when you subscribe to, or create an account with us or place an order through our Website (see the section below for more information on subscriptions, account management and orders), enter a contest or sweepstakes through our Website, or voluntarily register on our Website. Often this additional information is optional or requested anonymously in connection with a survey. Website visitors may register to receive our e-mail updates, or enter online contests and sweepstakes. Sometimes registration can be accomplished by submitting only a user name and password. Other offerings may require the submission of additional information.
INFORMATION COLLECTED AUTOMATICALLY
WHAT DO WE DO WITH COLLECTED INFORMATION?
We use information you provide to fulfill your requests and improve our Website, products and services. This information allows us to provide content and offers that are most relevant to our subscribers and users and to work more closely with advertisers. We do not include any personally identifiable information of our users in these reports. We use personal information so that we may display or send custom, personalized content to our Website visitors and send newsletters, mail, e-mails, features, promotional material, surveys and other updates, information or offers to our users and subscribers.
A user may, at any time, opt out of receiving such information by going to the unsubscribe page and following the instructions on those pages. We also use collected information to evaluate and administer our products and services, fulfill customer requests, announce sweepstakes/contest winners, respond to any future problems, such as difficulties in navigating our Website or accessing certain features, and to gauge user trends to determine what products and services are most popular with users.
We allow users of our Website to send articles or links by e-mail to other parties who may be interested in them. We do not retain any e-mail addresses (unless you are a member who has already voluntarily provided your e-mail address) of either the sender or recipient of such articles or links after they are sent, and we do not share “send a friend” e-mail addresses with third parties. Of course, we use personal information to allow you to subscribe online or to make product purchases on any of our Websites. We and our technical and fulfillment agents, partners and consultants follow carefully proscribed procedures to safeguard credit card data in connection with your transactions and adhere to certain legal requirements.
HOW DO WE SHARE PERSONAL INFORMATION?
Personal information is available to Sports Fuel and the technical and fulfillment agents, partners and consultants who make our Website, products and services available to you. Sports Fuel and Its Agents
Sports Fuel may access anonymous, aggregate demographic data and any personal information you provide for internal marketing purposes, including sending you notices of sweepstakes winners, new Websites, services or products we offer and any other orders. To facilitate orders, Sports Fuel will cache your order information, and create an authorization with a merchant account (e.g., your credit card company). Website hosting firms, technical and database consultants, advertising agencies, order processing partners, customer service partners and fulfillment firms, including firms assisting us in offering contests, sweepstakes and promotions, may have access to personally identifiable information in the course of making our products and services available. All companies working for and with Sports Fuel must comply with our privacy policies, and are not permitted to sell your information to third parties or to use it except as authorized by us and you, or as permitted or required by law.
Some of our Websites may offer opportunities to make purchases online from special participating vendors. On Websites with these online purchase opportunities, we will also give participating manufacturers, retailers, wholesalers or distributors the order information and authorization for the merchant bank. Any time you order from a participating vendor, that vendor will automatically have all the information related to the order. Participating vendors have their own privacy polices, and they may use that information to advise you directly of other products and offerings that they provide. Sports Fuel is not responsible for these third parties’ respective privacy policies, and we urge you to inquire about their information collection and use practices. In addition, all vendors will receive the same anonymous, aggregate data that our advertisers receive.
CREDIT CARD COMPANIES
As in any transaction, your credit card company will have all relevant information about the name of the vendor, item(s) purchased, date, total cost and other information necessary to process the transaction. Sports Fuel will not otherwise provide any personal data to your credit card company without your permission.
ADVERTISERS, SPONSORS AND PROMOTIONAL AND BUSINESS PARTNERS
We share anonymous, aggregate demographic information (such as gender, age, income, hobbies, interests, etc.), and anonymous information obtained from cookies and similar technologies, with our advertisers, sponsors, promotional and business partners, and participating vendors. No personally identifiable information is disclosed to any of these third parties in providing these reports. Credit card numbers, bank account numbers and passwords are not shared with advertisers, sponsors or promotional partners, and are only shared with the specific vendors with whom you place an online order.
Information, which we obtain in non-Internet transactions or sweepstakes, is handled differently. We may share offline contact information with third parties, who may send you offers or information about their products or services. You must opt-out if you do not wish to receive information from third parties or us by mail.
Your e-mail address is not shared with third parties unless you agree to receive information, by opting-in, from third parties. In other words, we may extend e-mail offers to users or subscribers on behalf of our business partners about a particular product or service that may be of interest to you, but only if you have indicated that you would like to receive these offers. If you wish to receive such offers, we will not share or disclose your name or e-mail address to those business partners, but will send you the information or offers on their behalf. As a result, although Sports Fuel may receive a fee from our business partners for this service, Sports Fuel.